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Danny Brager

Danny Brager has a wealth of experience in the Beverage Alcohol industry, analyzing trends over many years. He formerly led Nielsen’s Beverage Alcohol Practice Area in the U.S, where he led teams that supported Nielsen’s clients as well as key industry groups and the media. In that role, Danny succinctly provided data driven analysis and insights, focused on the U.S. marketplace environment and consumer/shopper.

In 2020, Danny introduced Brager Beverage Alcohol Consulting, providing analysis services to companies seeking to translate market data into fact-based insights in support of their goals. Every year, he presents at a large number of notable industry and company events, and is a frequent thought leader contributor to the media/press. His informed opinions are highly respected by the beverage alcohol industry. Danny is also Managing Director of Category & Consumer Insights at Azur Associates, founded to bring comprehensive advisory & consulting services, including strategic advisory, mergers & acquisitions and route to market to wine and spirits companies.

Danny was born in Calgary, Alberta and moved to Toronto where he graduated from the Schulich School of Business at York University. He relocated to Mission Viejo, California in 1993 where he now resides.