The wine industry is facing challenges in attracting younger consumers, but there are still significant opportunities to engage this demographic in key U.S. cities and by offering diverse wine varietals at affordable prices. To tap into this potential, focus on understanding and connecting with these consumers through data insights. Learn from successful competition in the beverage alcohol market, such as spirits, and adapt traditional direct-to-consumer (DTC) strategies to leverage the wine industry's strengths, including its natural, grape-based products and established wine club subscriptions tailored for younger buyers.

By now it’s clear to most in our industry that the overall wine category is facing challenges. For more than 20 years, we have steadily grown both dollars and volume at wholesale and in Direct to Consumer (DTC) by relying on our traditional product model and existing sales and marketing practices and expanding markets. And why not? The traditional model has worked well, and our products, story and people were interesting and relevant in the marketplace. To continue this success, however, it’s clear we now need to up our game, better understand our customers and adapt our business.

Unified Wine Symposium’s State of the Industry session provided a comprehensive look at every aspect of the wine industry. The keynote address by Danny Brager featured Customer Vineyard’s analysis on wine consumer trends.

Customer Vineyard industry research was used in three key areas of the SVB State of US Wine Industry Report 2023 and Telecast released this month.

Our work is featured in the Report’s Summary Highlights section as well as in the areas of Demand and Price.

Customer Vineyard Organized and Led the Fifth Wine Executive Exchange in October 2022—a major marketing initiative for our company.

Partnership allows beverage alcohol clients to access customer data insights to increase profits

“Our advanced data insights, coupled with Sovos ShipCompliant’s robust DtC shipping data, will enable clients to attract new customers who look like their very best existing customers, while deepening knowledge of current customers in a way that fosters profitable action.”

New funding was announced today from the Noel Group, an early supporter of the Customer Vineyard’s vision.

Along with this new investment, the company named two new directors. Bryan Bunker, Noel Group’s Vice President of Strategy and Development and Danny Brager, industry expert in beverage alcohol analysis and data translation, joined the company’s board of directors.

Customer Vineyard, a data analytics and marketing services company, on Thursday announced new funding, a new CEO and new board members, including one of the nation’s go-to beverage alcohol industry analysts.

The Noel Group, a North Carolina-based privately-owned industrial management company and parent company of Vinventions USA LLC and Nomaco, is investing further in the Napa-based startup to support plans for aggressive growth and expansion.

Shelter in place, closed tasting rooms, restaurants & bars – justifiable fear of contagion. Everyone, especially wine and hospitality businesses have a right to be concerned.

These uncharted waters also present the best business leaders with great opportunity. Now is the time to quickly rethink your business operations so I'd like to present "A TOP FIVE" for successful wine sales in the time of Coronavirus.