MJ Dale
FOUNDER & CEO
MJ Dale is a seasoned leader with years of experience using consumer data insights to develop business strategy and innovation across industries. She grew up in Sonoma, went to high school in Napa --so all her first jobs were in wine --from vineyard to bottling line and in the tasting room. After graduate school, she left to explore new places and honed her management expertise via key positions including Director of Product Development for Westin Hotels & Resorts, Vice President Customer Marketing nationally for AT&T Wireless and CMO for Gateway Computers.
She returned to California wine country to raise her family and has since partnered with many beverage alcohol businesses to transform their consumer sales & marketing strategy and business operations. She founded Customer Vineyard in 2015 to help wine and other industries better leverage consumer data —in other words translate detailed customer insights into profitable action. MJ received a BA degree from Santa Clara University and a JD from UC Davis School of Law.